Media Kit
Behind The INCI is read by cosmetic formulators, ingredient buyers, skincare professionals, and consumers who make purchase decisions based on INCI lists, not marketing copy. If your brand is built on ingredient integrity, this is your audience.
Our editorial independence is non-negotiable. Sponsors have no influence over our investigations, our INCI Transparency Scores, or our editorial coverage. We will not review, endorse, or feature any sponsor's products in our editorial content. Sponsorship is a commercial relationship — it is never an editorial one.
The Audience
Growing
Newsletter Subscribers
Beehiiv-verified, double opt-in
~45%
Avg. Open Rate
Industry avg is 21% — Mailchimp 2024
Formulators, buyers, skincare professionals
Audience Type
B2B and informed consumer mix
Ingredient science & brand transparency
Content Niche
High-intent, research-led readership
Sponsorship Options
From $350 AUD / issue
A single sponsor slot per issue. Your brand appears as a clearly labelled 'Supported by' placement at the top of the newsletter. No editorial influence. No product reviews. Your message, your copy — reviewed for accuracy before publication.
Custom — from $1,200 AUD
Commission a standalone ingredient deep-dive or formulation science piece that is relevant to your product category. The article is written to our editorial standards — no marketing claims, no exaggerated efficacy. Your brand is acknowledged as the research partner in a footer note.
Not for sale
Brand Exposed investigations are editorial decisions only. We do not accept payment to investigate or not investigate any brand. If your brand has a strong transparency story, submit it via the tip-off form and we will evaluate it on merit.
Editorial OnlyOur Limits
Our credibility is the product. Without it, the audience disappears and the sponsorship has no value. These limits protect both parties.
Write or publish sponsored product reviews
Suppress, delay, or alter any Brand Exposed investigation
Assign or adjust INCI Transparency Scores based on commercial relationships
Allow sponsor copy to appear without a clear 'Supported by' label
Accept payment for positive editorial coverage of any kind
Promote products that make unsubstantiated efficacy claims
Send us a brief description of your brand, the product or category you want to promote, and your preferred sponsorship option. We respond to all enquiries within 48 hours.
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