Every brand we have investigated, ranked by how honestly their INCI list reflects their marketing claims. Updated as new investigations are published.
The Ordinary
Full ingredient disclosure, percentage disclosure, no misleading INCI names. Deducted for zinc nomenclature ambiguity in the product name.
Read investigation →CeraVe
Three ceramide types present and named correctly. No concentration disclosure. Marketing emphasis on ceramides not supported by INCI positioning.
Read investigation →More investigations coming
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